Supply of raw material and production of goods for a luxury
product is the key to maintaining quality and brand value of the product. The
sources of supply and the level of subcontracting in SCMluxe will hence differ
from the traditional retail supply chain. One difference which is obvious is
the high level of subcontracting that can be envisaged in the supply chain of
mass produced goods. The sources of supply are also far flung with little
semblance to the country of origin. SCMluxe on the other hand would have local
suppliers and lower levels of subcontracting (Refer Sourcing the Zara Way). However what surprised
me was the wide difference in each of the product categories with respect to
subcontracting. A study of LVMH showed the below figures
What makes the level of subcontracting in the fashion and
leather goods business so much higher than other product categories? Is it due
to the larger volumes, nature of production or simply volatility of demand that
makes it easier to subcontract than product from one’s own facilities? Any
suggestions or answers from SCMluxe experts? Send across your thoughts and
let’s incorporate it in a more detailed investigation of LVMH’s supply chain in
the next few posts
Product
or Brand Category
|
Subcontracting
as a % of Cost of Sales
|
Wines
and Spirits
|
N.A
|
Fashion
and Leather Goods
|
45%
|
Perfumes
and Cosmetics
|
9%
|
Watches
and Jewelry
|
10%
|
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