While we have discussed retailing of distribution (Deliver) formats in posts (SCMluxe downstream part 2 and part 3), let us look at a quick comparison of the three formats in a tabular format for ready reference
Though above is open to interpretation and in general self explanatory, if any readers want points above to be made more explicit, please write in and I'll be happy to have a more detailed post on this
Retail Sales Channel
|
Stand Alone Store (Boutique)
|
Store in Store (Department store)
|
Web Store (E-Commerce)
|
Cost
|
High
|
Medium
|
Low
|
Brand Value
|
High
|
Medium
|
Low
|
Accessibility for customer
|
Low
|
Medium
|
High
|
Flexibility in operations
|
High
|
Low
|
Medium
|
Control over operations (manage brand and communication independently
|
High
|
Low
|
High
|
Footfalls
|
Low
|
Medium
|
High
|
Footfall to order conversion rates
|
High
(target footfall)
|
Medium
(both targeted and accidental footfalls)
|
Low
(mainly used to check out and compare product)
|
Though above is open to interpretation and in general self explanatory, if any readers want points above to be made more explicit, please write in and I'll be happy to have a more detailed post on this
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